§ The Method · Six Steps

Arrival-first.
Footage in hand. Discipline on every screen.

Most social media agencies begin with a deck and end with an invoice. Our engagements begin in your showroom — not on a call. By the time we publish, your salespeople are already on camera, the accounts are already in your name, and the calendar is already filled. The sequence below is how every IMC partnership is built — without exception.

Day One · On the Floor

Arrive

The engagement begins in your showroom. We walk the lot, meet the salespeople you have selected to feature, and get a read on the store before the cameras come out. No PowerPoint. No discovery call that goes nowhere.

Kickoff with the GM and selected salespeople
Lot walk — inventory, signature models, the stories the store already tells
Review of the current social footprint
Setup of the salesperson-led channels under dealership ownership

Pre-Shoot · Dealership Checklist

Prep

Before shoot day we send the dealership a short prep sheet so the right vehicles are cleaned and on the front line when we arrive. Wardrobe, legal releases, and a designated quiet zone on the lot are handled in advance so the shoot runs on time.

Vehicle prep list delivered ahead of shoot day
Wardrobe and grooming guidance
Signed talent release and account-ownership acknowledgement
Designated on-site shooting zones

On Camera · Without the Anxiety

Direct

Your salespeople do not need to memorize anything. They do not need to write anything. They do not need to be naturals on camera. They show up to sell cars; we handle everything that makes them look good on the screen. The result reads clean, sounds confident, and gets sharper every shoot.

On-set direction tuned to your store and your salespeople
No memorization. No homework. No scripts to learn.
Compliance and factory-claim guardrails handled up front
Re-takes until the read is right — we keep rolling

On-Site Production

Film

IMC’s field team handles all filming. We arrive with our own equipment, our own crew, and our own production discipline, and we capture enough footage on every visit to keep your channels publishing for weeks. Production is on-site. Scheduling flexes around your people: if a salesperson is with a customer, out for the day, or added to the roster mid-month, we come back. Your team is not asked to film themselves, edit, or run the accounts.

IMC field team — not your salespeople — does all filming
On-site production with our own crew and equipment
Volume calibrated to keep all surfaces publishing
Finished output — music, captions, graphics, platform formatting
IMC returns as needed — around customers, days off, new hires mid-month

Finished Work · Scheduled & Shipped · 240+ Posts a Month

Edit & Publish

The footage leaves with us. Editing is handled by the IMC team and every upload is finished work when it publishes — polished, scheduled, and posted on the right account at the right time. Across your salespeople’s accounts and, when the dealership grants access, the dealership’s own TikTok, Instagram, and YouTube handles, the result is 240+ posts a month flowing into your market. Your salespeople do not need to log in, track hashtags, or think about any of it. They keep selling cars.

Every upload is edited before it ships
240+ posts a month across all surfaces
Salesperson accounts + dealership handles (with access)
Scheduled and posted by IMC — no dealership login required by sales
Priority editorial turnaround for Dominate-tier accounts

Plain-English · Four-Minute Read

Report

Monthly analytics land in the GM’s inbox on the first Monday. No vanity dashboards. No slide decks designed to dazzle. We tell you what grew, what stalled, and what we are doing next. Four minutes to read. Everything you need to stay on top of it.

Cross-platform view counts, watch-time, and engagement
Follower growth and the top posts of the month per salesperson
Next-month content themes
Quarterly strategy review with the GM
Plain answer to: did this work — and what’s next

§ Built-In Protection

The dealership owns the channels.
The salesperson signs the release.

Unless a salesperson already operates an established personal channel they have been publishing to consistently, every TikTok, Instagram, and YouTube account we build is created on IMC infrastructure under the dealership’s ownership. When the salesperson moves on, the audience, the videos, and the brand stay with the dealership.

Every salesperson signs a content release and an account-ownership acknowledgement before we shoot a single video. It protects the dealership, it protects the salesperson, and it protects the brand we are building together.

Next Step

Twenty minutes. Zero pressure.
Either it fits, or it does not.

Bring your GM, your DP, or your own questions. We tell you on the call whether this works for your store — and if it does not, we tell you that, too.

Book the Call (888) 777-4020

Arrival-first.Footage in hand. Discipline on every screen.