§ Services · Two Engagements
Pick the one that matches how aggressively you want to own your market.
Both programs cover the entire discipline end to end — production, editorial, publishing, reporting, and account management. What separates them is how deep we go on language reach, analytics, personal brand-building, paid amplification, and founder-level attention.
Dominate Program · Recommended
IMC.DOMINATE.02
$3,995per month · + $995 one-time launch fee
For the dealership that intends to own its market. Everything in Launch — plus language reach, founder access, weekly tactical recalibration, and the analytics that prove the work is working.
- Everything in the Launch Program
- Spanish-language content add-on available on request, scoped per market
- Priority editorial turnaround — your content moves to the front of the line
- Selective paid amplification when a post is breaking out — deployed at our discretion, transparent in the report
- Monthly analytics & performance review with detailed, plain-English report
- Personal-brand development for each salesperson — buyers ask for them by name
- Direct line to the founder — one call, one text, one person accountable
- Priority response if an account stalls
Launch Program
IMC.LAUNCH.01
$3,495per month · + $995 one-time launch fee
Everything you need to enter the cell phones of customers in your market — with the salespeople you choose to feature. Built to start fast and scale into Dominate as the math compounds.
- A starting roster of salespeople, managed end-to-end — selected with the GM
- 240+ posts a month flowing into your market — across all salesperson and dealership accounts
- TikTok · Instagram Reels · YouTube Shorts — all three platforms
- Professional editing on every upload
- On-site production each month — our crew films at your store, returns as needed
- Complete account management — salespeople do not need to log in
- Plain-English monthly performance summary
Add-On
Additional salesperson — $1,000/ month / salesperson
As performance compounds, most dealerships add salespeople to the roster. The system is built to absorb additional roster members without losing fidelity.
Add-On
Spanish-language pipeline — Available on Request
Native Spanish captions or AI-assisted voiceover dubbing for the same roster — scoped per market and per volume. Pricing quoted on request based on the number of videos and the depth of localization required.
§ Deliverables
What you see, in writing, every month.
Cross-Platform Performance Report
Consolidated view counts, watch-time, engagement rate, and top-performing content across TikTok, Instagram Reels, and YouTube Shorts.
Per-Salesperson Breakdown
Follower growth, top three posts, and engagement trend lines for every salesperson on the roster.
Forward-Planned Content Calendar
The next month’s themes, hook angles, and platform variations — delivered in writing before the month begins.
Quarterly Strategy Review
A 90-minute working session with the General Manager to review performance, realign priorities, and plan the quarter ahead.
Plain-English Recommendation
A short next-step recommendation from your account lead in every report. No jargon. No upsell theater.
§ Ownership & Legal Clarity
The dealership owns the channels.
Always. In writing.
Unless a salesperson already operates an established personal channel they have been publishing to consistently, every TikTok, Instagram, and YouTube account we build is created on IMC infrastructure under the dealership’s ownership. When a salesperson leaves, the audience, the videos, and the brand stay with the dealership that paid to build them.
Every salesperson on the program signs a content release and an account-ownership acknowledgement before we shoot a single video. It protects the dealership, it protects the salesperson, and it protects the brand we are building together.
- Dealership-owned account logins held by the dealership
- Signed talent release on every salesperson
- Licensed music on every post
- Clear handoff protocol if a salesperson departs
240+
Posts shipped every month across salesperson and dealership accounts — distributed across TikTok, Instagram Reels, and YouTube Shorts.
3
Platforms covered for every post — TikTok, Instagram Reels, and YouTube Shorts.
1
Closed deal across the roster typically covers an entire month of service. Everything else goes to your bottom line.
§ Next Step
You can keep paying for ads buyers ignore
or you can show up where they actually are.
Twenty-minute discovery call. No deck. We look at your store, your roster, and your market and tell you, on the call, whether IMC is the right fit.